A screenshot from Politico's "Click," an offbeat political aggregator.
Political media sources tend to be on the serious side, and well they should be. The problems facing our nation are no laughing matter, from budget battles to wars abroad. Yet any heavy issues require a degree of levity and . Enter Politico’s Click, the “premier destination for news and gossip on D.C.’s social scene” and the feature of this chapter of PW’s Page Watch.
The lead is a multi-photo collage of five of the “The Week In One-Liners,” including White House Adviser David Plouffe, former Florida governor Charlie Crist, President Obama, and of course, Donald Trump. 14 articles, each with a large blue headline and image, populate the page beneath.
Some of these articles include a video as well, such as a clip from Congressman Dennis Kucinich as a ventriloquist on “The Daily Show.” There’s even a weekly Politico Playback video which has an about two-minute collection from “The Best in Late-Night TV.”
Another weekly feature is “By the Numbers,” which highlights some key numerical figures from the week in politics and an accompanying story. For example: “3: The number of days lawmakers had to read the fine print in the compromise cutting $38 billion from the current year’s budget.”
The fun continues in the archives under “More Click,” which shows the next 20 articles plus over 340 more pages of material.
The right-side of the page has more features, including the top 6 “Most Popular Clicks;” social media tie-ins with the “Tweet of the Moment” and buttons to “Get Your Clicks” on Facebook, Twitter and RSS; “Quick Clicks” with external political links; The Scene with social and cultural events around Washington and a form to submit anonymous tips; and a Click Poll to accompany a chosen story,
All told, “Click” provides a breath of fresh air in the dark, cloudy world of politics and does with a good use of multimedia.
NEXT: THE FINAL OFFICIAL POST OF PW
With the semester coming to an end, an overall review of Politico is on order, though this will not be the end of PW.